Brain Games by NatGeo At Palisades Saturday 12/13
Think It’s Impossible to Soar Like Superman? Think Again.
NATIONAL GEOGRAPHIC CHANNEL BRINGS BACK POPULAR ILLUSIONS GALLERY TO CELEBRATE NEW SEASON OF EMMY-NOMINATED SERIES BRAIN GAMES
NYC-Area Residents Are Invited to Bend the Rules of Reality with The Brain Games Illusions Gallery on Dec. 13 at Palisades Center
Hosted by Jason Silva, New Season of Brain Games Premieres Monday, Jan. 19, 2015, at 9 PM ET/PT on National Geographic Channel
West Nyack, NY – Test your superhuman capabilities by flying through the air, walking on the ceiling, shrinking down to a fraction of your size and even detaching your head from your body. For the second consecutive year, National Geographic Channel is celebrating the new season of its hit series Brain Games by bringing to life an interactive illusions gallery where fans can experience mind-bending games and get an up-close look at how things are not always as they appear. On Dec. 13, at Palisades Center, consumers will have the chance to step into the Brain Games world and participate in four different mind-altering experiences as part of an interactive campaign leading up to the season four premiere on Monday, Jan. 19, at 9 p.m. ET/PT.
The Brain Games Illusions Gallery merges science and fun as it bends the rules of reality. Participants will have the chance to immerse themselves in four brain-hacking games and learn the “why” behind the “wow.” Onlookers will be hooked with curiosity and are invited to share their puzzling reactions and spread the trickery online through their social networks. Follow #BrainGames to unlock the mystery behind each illusion.
“Exploring the inner workings of the brain is a fascinating and extraordinary thing, and Brain Games is all about exposing different ways our perception can be hacked,” said Jason Silva, host of Brain Games. “I’m so happy all of the fans get to experience the mind-boggling Brain Games adventures right along with me. Get ready, because this season pushes the boundaries to a new level.”
Here’s a sneak peak of the illusions that will be featured at The Brain Games Illusions Gallery:
New! Levitation – Brain-trickery is a funny thing. This experiment will have jaws on the floor as participants mimic a superman pose while levitating from the rear end of a fast-moving vehicle! Those who attend the event will learn the secret power behind this illusion, an impressive example of how things aren’t always as they seem.
Small Person in Chair – Designed to trick the eye’s perception, this illusion features a chair that will shrink visitors down to a fraction of their natural size. This illusion will have everyone second-guessing whether it’s the person that is really small or the chair that’s oddly large.
Upside-Down Room – Could Isaac Newton have been wrong? This illusion will have guests standing on the ceiling of a living room, leaving everyone to wonder which way is up and which way is down. Could it be? Or was the room built to show things from a different perspective?
Head on Table – Pushing the envelope of mystery, this illusion will bring the mind to seeing the impossible: participants’ heads sitting on a table, detached from their bodies. In this experiment, mirrors play a deceptive role.
“The Brain Games Illusions Gallery was a great success last year and we couldn’t wait to bring it back again this year and give more people the chance to experience the illusions in a real way and get excited for the new season,” said Hayes Tauber, senior vice president, consumer marketing at National Geographic Channel. “We couldn’t ask for a better partner than Awestruck Marketing Group to bring back the experiential campaign in an even bigger and better way with a new illusion that will knock people off their feet, literally.”
Brain Games fans can continue the fun and participate in more mind-bending experiments online at www.natgeotv.com/braingames. The interactive Brain Games website features a variety of experiments that explore the mind, challenge the brain and provide an escape from reality.
The Brain Games Illusions Gallery will travel to multiple markets and is part of a larger national marketing campaign leading up to the premiere of a new season of Brain Games on Monday, Jan. 19, at 9 p.m. ET/PT on the National Geographic Channel.
For more information, visit www.natgeotv.com/braingames and follow us on Twitter at https://twitter.com/NGC_PR.
Verizon FiOS is the official proud sponsor of the Brain Games Illusions Gallery. For more information, please visit www.fios.verizon.com.
About Brain Games
Hailed by critics as “tremendous fun” and “makes science entertaining,” Brain Games scored the highest-rated series launch in National Geographic Channel’s history and an Emmy nomination for Outstanding Informational Series or Special. Brain Games explores a world where time slows down, reality is an illusion and things aren’t always as they seem. Host and wonder junkie Jason Silva (@JasonSilva) and top experts size up the human brain with an intricate series of interactive experiments to see how easily it can be fooled, uncovering the surprising nature of how we process information, feel emotions and perceive the world around us. Get ready for lots of mind-blowing illusions, games and challenges that will make you question whether “seeing is actually believing.”
About National Geographic Channel
Based at the National Geographic Society headquarters in Washington, D.C., the National Geographic Channels US are a joint venture between National Geographic and Fox Networks. The Channels contribute to the National Geographic Society’s commitment to exploration, conservation and education with smart, innovative programming and profits that directly support its mission. Launched in January 2001, National Geographic Channel (NGC) celebrated its fifth anniversary with the debut of NGC HD. In 2010, the wildlife and natural history cable channel Nat Geo WILD was launched, and in 2011, the Spanish-language network Nat Geo Mundo was unveiled. The Channels have carriage with all of the nation’s major cable, telco and satellite television providers, with NGC currently available in 85 million U.S. homes. Globally, National Geographic Channel is available in more than 440 million homes in 171 countries and 48 languages. For more information, visit www.natgeotv.com.