National Company Opens Flagship Store in Beacon

Beacon, New York-After nearly 35 years manufacturing all-natural, hypoallergenic, functional soaps that are sold in over 2,000 stores nationwide, Sallie Austin, second-generation owner of SallyeAnder, has announced the opening of the company’s first-ever retail operation in the historic business district of Beacon, New York. Located at 1 East Main Street, the opening of the flagship store will be celebrated with a party on Saturday, June 17th from 12-6pm. Free of charge and open to the public, the event will feature live music, a soap-making demonstration, a soap-wrapping contest for children 12 and under, food, beverages, and more.

“By opening our first-ever storefront, we will be able to connect directly with consumers after years of focusing primarily on the wholesale market. We are so excited to be part of such a creative, welcoming community, and really look forward to getting involved in a number of ways. We were very deliberate about our choice of location - we wanted something in the beautiful, historic Hudson River Valley, which is not only a tourist destination that has exploded in popularity, but just a truly special place in which to live and work,”  said Sallie Austin, owner of SallyeAnder, wife, and mother of 2 children.

This move expands on the family’s longtime tradition of being soap-makers. Austin’s mother and father, Karen and Gary Austin, first developed a line of handmade soap products in 1982 following the birth of their son. The demand for an all-natural, hypoallergenic product has grown exponentially over the years as customers have discovered the healing properties of the SallyeAnder products, which are formulated specifically to treat conditions such as eczema and to manage undereye puffiness and other symptoms.

The company also developed a relationship with Common Ground Farm, located on nine acres leased from the Stony Kill Environmental Center in Wappingers Falls, which cultivates some of the natural ingredients used in the SallyeAnder line of soaps. The farm project, according to the Common Ground website, is a 501c3 operation dedicated to food access, food justice, and educating people of all ages about healthy food and agriculture that is ecologically sound.

“Your skin is the largest organ in your body; it deserves organic ingredients and products formulated to protect its health and integrity. And local farms like Common Ground deserve the opportunity to forge partnerships like this, which ultimately help them realize their potential. We are deeply committed to our mission of maintaining an all-natural line and empowering local farmers by collaborating with them. Indeed, it is a win for everyone involved, and so rewarding to work with them,” says Austin.

Earlier this year, SallyeAnder launched its Calendula Dandelion Soap, which uses the natural healing properties of olive and soy oils, organic calendula and organic dandelion blossoms, sweet tea, olive and rose essential oils to protect and heal dry, irritated skin.

 

“It is so gratifying to hear from customers who have long attempted to treat skin conditions like eczema unsuccessfully with prescribed medications, only to discover that our soaps are formulated to address these issues and restore quality of life. We hear from folks from all over the country who have been able to resolve serious skin issues by going to a product that harnesses the power of our natural environment,” said Austin.

“We so look forward to expanding on our SallyeAnder family by welcoming our local community to our storefront in Beacon, where we can develop long-term relationships and promote organic, all-natural products that are good for the environment and good for everyone who uses them.”

For more information about the June 17th opening celebration, contact  315.343.0793, or to learn more about SallyeAnder, visit sallyeander.com.